MyJobee, one of the online recruiting platforms in India, dedicated to the recruitment of the blue-collar workforce, has launched a digital video campaign (DVC) to raise awareness to honor the contributions of the blue-collar workforce across sectors. Through the DVC, MyJobee, is calling for a shift in the thought processes of individuals to recognise and celebrate the invaluable roles played by blue-collar workforces be it maids, delivery personnel, electricians, plumbers, security guards, construction workers and more.
Often, the contributions of blue-collar workers go unacknowledged, henceforth, MyJobee's new DVC highlights the essential role these individuals play in making daily life easier and more efficient for everyone through their hard work and dedication. Despite their significant impact, blue-collar workers frequently face a lack of basic respect and recognition, which MyJobee seeks to address through this video campaign.